PENGARUH SUPERVISI DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP MOTIVASI UNTUK PENINGKATAN KINERJA GURU

Tujuan penelitian ini adalah untuk menganalisis pengaruh supervisi terhadap motivasi kerja,untuk menganalisis pengaruh kepemimpinan terhadap motivasi kerja, untuk menganalisis pengaruh supervisi terhadap kinerja guru, untuk menganalisis pengaruh kepemimpinan terhadap kinerja guru, untuk menganalisis pengaruh motivasi kerja terhadap kinerja guru. Populasi  dalam penelitian ini adalah seluruh pegawai di SMP N 33 Semarang yang berjumlah 107 orang sampel yang dipergunakan. Data yang diperoleh dalam penelitian ini dengan cara pembagian kuesioner. Analisis data dilakukan dengan menggunakan analisis regresi dua tahap (Two Stage Least Square)(2 SLS). Hasil dari penelitian ini adalah Supervisi berpengaruh positif terhadap Kinerja guru SMP N 33 Semarang, Kepemimpinan mempunyai pengaruh positif terhadap Kinerja guru SMP N33 Semarang, Motivasi kerja berpengaruh positif terhadap Kinerja guru SMP N33 Semarang, Tinggi rendahnya kinerja guru dapat dipengaruhi oleh supervisi, kepemimpinan, motivasi kerja. Dengan supervisi, kepemimpinan serta motivasi kerja yang tinggi, diharapkan dapat meningkatkan kinerja guru

Pengembangan Model Membangun Keunggulan Bersaing Berbasis Budaya pada Industri Mebel Skala Menengah di Jepara

The long term of this study is to develop a conceptual model of marketing on customer orientation and strategic pathways that can improve company performance. Specific target of this study empirically tests the effects of customer knowledge management for competitive advantage culture basic, product differentiation effects of competitive excellence, and influence competitive advantage culture basic of marketing performance. Sampling techniques based on simple random sampling, sample used was the director of 110 medium-scale furniture industry in Jepara. Data obtained in this study obtained by interview. The collection of data done by using a combination of open questions and closed questions, which is given to the respondent. The data collected then analyzed with a technique using Structural Equation Modeling. Theoretical findings in this study were to enrich the role of creating superior value can increase a company's performance. While managerial findings in this study is to model the development built of competitive advantage culture basic of medium-scale furniture industry in Jepara

Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

Abstract: This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions

The Effects of R&D Intensity and Product Orientation On Innovativeness and Competitive Advantage of The Woodcraft Industry

The ever-evolving business environment demands companies to adopt a customer-focused culture, continuously develop and sustain growth. Marketing is seen as a fundamental aspect of corporate culture, with market orientation as its practical application. The purpose of this study is to identify product innovation influencing marketing performance in the woodcraft industry in Central Java, Indonesia by adding competitive advantage as a mediator variable. Factors leading to product innovation, such as environmental uncertainty and R&D intensity, as well as factors leading to competitive advantage, such as product orientation and customer orientation, are identified in this study. The population in this study were 214 timber companies in Central Java Province. By using simple random sampling, the number of samples used in this study were 110 samples. The analysis in this study uses the SEM analysis method with SmartPLS 3. The results of this study indicate that environmental uncertainty and R&D intensity affect product innovation. In addition, product innovation and competitive advantage also have an influence on marketing performance. Therefore, this study supports the contingency theory which states that environmental uncertainty and research and development intensity can affect product innovation. Companies can foster a culture of innovation that enables them to foresee and respond to customer needs more effectively by focusing on research and adapting to changes in the external environment. Keywords: competitive advantage, environmental uncertainty, marketing performance, product orientation, R&D intensit

PERILAKU AUDITOR DALAM PELAKSANAAN PROGRAM AUDIT ( Studi Empiris pada Kantor Akuntan Publik di Semarang )

Penelitian ini bertujuan menguji model perilaku audit dengan mengintegrasikan karakteristik individual auditor (focus of control dan komitmen profesional multi dimensi) dengan tekanan anggaran waktu yang dirasakan. Model perilaku audit yang diuji adalah perilaku Reduksi Kualitas Audit (RKA) dan perilaku Underreporting of Time (URT). Secara spesifik penelitian ini menguji, (1) pengaruh locus of control dan dimensi komitmen profesional terhadap tekanan anggaran waktu yang dirasakan, (2) pengaruh locus of control dan dimensi komitmen profesional terhadap perilaku audit (RKA dan URT), dan (3) pengaruh tekanan anggaran waktu yang dirasakan terhadap perilaku audit (RKA dan URT).         Penelitian dilakukan dengan metode survei pada auditor yang bekerja di KAP Afiliasi dan KAP Non-Afiliasi di Semarang.Unit analisis adalah individu auditor pada semua posisi yaitu yunior, senior, supervisor, manajer, dan partner. Sampel penelitian sebanyak 110 responden yang bekerja di  KAP Semarang.  Analisis data dilakukan dengan model persamaan struktural.           Hasil penelitian menunjukkan locus of control eksternal berpengaruh positif signifikan dengan tekanan anggaran waktu yang dirasakan dan perilaku audit (RKA dan URT). Komitmen profesional afektif berhubungan terbalik dengan perilaku RKA, tetapi hubungannya dengan tekanan anggaran waktu yang dirasakan dan perilaku URT tidak signifikan. Pengaruh komitmen profesional kontinu terhadap tekanan anggaran waktu yang dirasakan dan perilaku audit (RKA dan URT) tidak signifikan. Komitmen profesional normatif berhubungan terbalik dengan tekanan anggaran waktu yang dirasakan dan perilaku audit (RKA dan URT). Tekanan anggaran waktu yang dirasakan berpengaruh positif signifikan dengan perilaku audit (RKA dan URT)

Strategi Inovasi Produk untuk Meningkatkan Kinerja Pemasaran pada Industri Mebel Skala Menengah di Jepara

The main purpose of this study is to develop a conceptual model of marketing on R & D orientation and strategic pathways that can improve company performances. Specific target of this study empirically test the influence of R & D intensity of product innovation, knowledge management influence the competition for product innovation, and product innovation influence on marketing performance.Sampling technique based on simple random sampling, sampel used was the director of 110 medium-scale furniture industry in Jepara. Data obtained in this study obtained by interview. The collection of data done by using a combination of open questions and closed questions, which is given to the respondent. The data collected then analyzed with a technique using SEM.Theoretical findings in this study were to enrich the literature of creating innovation can improve business performance. While managerial findings in this study is to model the development of medium-scale furniture industry performance of the strategic improve performance marketing

Information Trustworthiness and Information Adoption in Social Media Marketing: Contextualization of Ewom and Its Implications For Marketers

Social media platforms have exposed consumers to a large amount of either accurate information or misleading information. The quick spread of information through electronic word-of-mouth on social media networks has made it difficult for consumers to distinguish between marketer-generated content and user-generated content. This study aims to identify the factors that influence consumers when making purchasing decisions and to establish a comprehensive framework for consumers in the digital marketing. The study aimed to investigate how technology acceptance, electronic word-of-mouth (eWOM), and perceived risk affect information adoption by users in social media marketing. The study collected data from 213 social media users in Semarang via an online survey and used partial least squares structural equation modeling (PLS-SEM). The findings showed that information trustworthiness and information adoption were intermediaries between information quality, usefulness, perceived risk, argument quality, and information adoption. The study suggests that the quality and usefulness of the information are significant factors that affect the adoption of information. For social media marketers, providing high-quality and balancing useful information can increase consumer chances of adoption, thereby leading to purchase intention. The findings highlight for the marketers to ensure that the information provided is of high quality and relevant to the target audience. Keywords: digital marketing, social media, information adoption, electronic word-of- mouth, trus

Strategi Inovasi Produk Untuk Meningkatkan Kinerja Pemasaran Pada Industri Mebel Skala Menengah Di Jepara

ABSTRAKTujuan utama studi ini adalah mengembangkan sebuah model konseptual pemasaran mengenai orientasi litbang dan alur-alur stratejik yang dapat ditapaki untuk meningkatkan kinerja perusahaan.Target khusus studi ini menguji secara empiric pengaruh intensitas litbang terhadap inovasi produk, pengaruh pengelolaan pengetahuan pesaing terhadap inovasi produk,dan pengaruh inovasi produk terhadap kinerja pemasaran.Teknik sampling berdasarkan simple random sampling, Sampel yang digunakan adalah 110 direktur industri mebel skala menengah di Jepara. Data yang diperoleh dalam penelitian inididapat dengan cara wawancara. Pengumpulan data dengan menggunakan kombinasi pertanyaan terbuka dan pertanyaan tertutup, yang diberikan kepada responden. Data yang terkumpul selanjutnya dianalisis dengan teknik menggunakan Structural Equation Modelling (SEM).Temuan teoritis dalam studi ini adalah memperkaya literatur menciptakan inovasi dapat meningkatkan kinerja perusahaan.Sedangkan temuan manajerial dalam studi ini adalah strategi inovasi produk untuk meningkatkan kinerja pemasaran pada industry mebel skala menengah di Jepara.Kata Kunci : Litbang, pesaing, inovasi, kinerjaABSTRACTThe main purpose of this study is to develop a conceptual model of marketing on R & D orientation and strategic pathways that can improve company performances. Specific target of this study empirically test the influence of R & D intensity of product innovation, knowledge management influence the competition for product innovation, and product innovation influence on marketing performance.Sampling technique based on simple random sampling, sampel used was the director of 110 medium-scale furniture industry in Jepara. Data obtained in this study obtained by interview. The collection of data done by using a combination of open questions and closed questions, which is given to the respondent. The data collected then analyzed with a technique using SEM.Theoretical findings in this study were to enrich the literature of creating innovation can improve business performance. While managerial findings in this study is to model the development of medium-scale furniture industry performance of the strategic improve performance marketing.Keywords : research and development, competitor, innovation, performanc

Purchasing Decision Behaviours of Health Insurance Products and The Determinants of Competitive Advantage

As a company that provides services in managing risks, coverage for the uncertainties faced by potential customers in the future makes the insurance business utilize several marketing models, such as personal selling combined with competitive premium prices and service quality. This study aimed to analyze the effect of competitive price strategies, service quality, and personal selling on purchasing decisions for health insurance products in Indonesia by implementing the role of mediating competitive advantage. This research was conducted using a random sampling technique using a sample of 220 respondents from customers of health insurance products in Greater Semarang, Central Java, Indonesia. Data was collected by distributing questionnaires, which were processed and analyzed using PLS (Partial Least Square) with SEM Structural Equation Modeling (SEM) with WarpPLS software. The results of the study show that personal selling, competitive price strategies and service quality positively affect competitive advantage and purchasing decisions. The findings also confirm the mediating role of competitive advantage in bridging the relationship between independent variables and purchasing decisions. Practically, these findings underscore the importance of health insurance uniqueness as an important part of the formation of purchasing decisions by custumers. Keywords: personal selling, competitive price, service quality, competitive advantage, purchasing decisio

Pengembangan Model Membangun Keunggulan Bersaing Berbasis Budaya Pada Industri Mebel Skala Menengah Di Jepara

AbstractThe long term of this study is to develop a conceptual model of marketing on customer orientation and strategic pathways that can improve company performance. Specific target of this study empirically tests the effects of customer knowledge management for competitive advantage culture basic, product differentiation effects of competitive excellence, and influence competitive advantage culture basic of marketing performance. Sampling techniques based on simple random sampling, sample used was the director of 110 medium-scale furniture industry in Jepara. Data obtained in this study obtained by interview. The collection of data done by using a combination of open questions and closed questions, which is given to the respondent. The data collected then analyzed with a technique using Structural Equation Modeling. Theoretical findings in this study were to enrich the role of creating superior value can increase a company's performance. While managerial findings in this study is to model the development built of competitive advantage culture basic of medium-scale furniture industry in Jepara. Keywords: customer, differentiation, advantage, performance AbstrakPenelitian ini dalam jangka panjang bertujuan untuk mengembangkan model konseptual pemasaran pada orientasi pelanggan dan jalur strategis yang dapat meningkatkan kinerja perusahaan. Target spesifik dari studi ini secara empiris menguji efek darimanajemen pelanggan pengetahuan untuk keuntungan kompetitifbudaya dasar, efek diferensiasi produk keunggulan kompetitif,dan pengaruh keunggulan kompetitif budaya dasar kinerja pemasaran. Pengambilan sampel berdasarkan teknik sampelacak sederhana, sampling yang digunakan adalah direktur dari 110 skala menengah industri mebel di Jepara. Data yang diperoleh dalam penelitian ini diperoleh dengan wawancara.Pengumpulan data dilakukan dengan menggunakan kombinasipertanyaan terbuka dan pertanyaan tertutup, yang diberikankepada responden. Data yang terkumpul kemudian dianalisisdengan teknik menggunakan model persamaan struktural.Temuan teoritis dalam penelitian ini adalah untuk memperkaya peran menciptakan nilai unggul dapat meningkatkan kinerja perusahaan. Sementara temuan manajerial dalam penelitian ini adalah model pengembangan dibangun budaya keunggulan kompetitif dasar menengah industri mebel di Jepara. Kata kunci: pelanggan, diferensiasi, keunggulan, kinerja